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An old map of the world with dollar bills scattered over it

Client Project

Report launch exposing the trillions
lost to worlds poorest countries

Trillion Dollar Scandal

ONE Campaign
 

At the ONE Campaign as Head of Media I led the UK launch of their Trillion Dollar Scandal report in 2015.

 

Working on the messaging and briefing journalists ahead of time alongside the report author, we generated widespread coverage across print and broadcast including the Guardian, Independent, Daily Mail, FT and multiple BBC strands: online, news channel, Today and the World Service.

The report went global and shone a light on the vast amounts of money siphoned from developing countries through corruption and money laundering.

 

Asha is a great person to work with - she gets how media can help shape a campaign, builds great strategies and implements them.

 

We worked on the launch of an anti corruption report 'The Trillion Dollar Scandal' that received coverage in 50 countries. Her relationships with London based journalists are second to none and she knows how to leverage the London media scene for global reach.

David McNair

Senior Executive Director

The ONE Campaign

 

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