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Client Project

Raising profile of a global
grassroots movement

 

Fight Inequality Alliance (FIA)

I have been working with Fight Inequality Alliance (FIA)

– a growing global movement of campaigners and organisers since 2021 as they mobilise and counter gross inequality around the world.

 

I developed FIA’s wider media strategy and bespoke plans and  built an over-arching narrative to raise awareness of the need for a People’s Recovery Plan and structural causes of inequality exacerbated by the pandemic.

 

IA particular focus was to make as much noise as possible around the 2022 World Economic Forum summits in Davos. This involved getting spokespeople and international FIA colleagues media trained to help them gain cut through in their country and working in coalition on the wider Tax the Rich campaign which included Oxfam and Patriotic Millionaires.

I also work on relationship building long term with Jenny Ricks who heads up FIA - connecting her to relevant journalists.

 

Asha is a gem. Strategic, good contacts and able to really get hands on and help you tell the story that needs telling and ensure your voice grows in the relevant debates for your agenda.

Jenny Ricks

Global Convenor

Fight Inequality Alliance

 

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